Stanford's design school brings together students from an array of disciplines to address critical social needs with special emphasis on end-user relevance, maximum affordability and rapid deployment. I had the great fortune of spending a couple of days there with my colleagues in the June 2010 Executive Program in Social Entrepreneurship last week. The d school has developed a process for innovating solutions based on deep, empathic listening and their unique design process; it flows like this:
- Gain an initial understanding of the problem through research and direct observation
- Develop a point of view that links the user and the user's need in an inspiring statement
- Begin to visualize solutions, bringing your POV and all of your data to a design lab environment (posted on walls, etc.): start sketching, writing and shaping
- Engage in rapid prototyping with handmade models (of products and/or services), which are remarkably effective for engaging people in the work of refining concepts and designs
- Test your designs with end-users; multiple iterations will yield a stronger product
- Move quickly to production
This process can help all of us engaged in designing social services and enterprises to enrich our planning and accelerate the delivery of innovation. To learn more about the d school's philosophy and remarkable solutions, visit
http://dschoolserver.stanford.edu/projects/social_entrepreneur.php